Agenda

14th Edition of DX3 Canada

Agenda for DX3 Canada 4th-5th March 2025

8:00 AM

Day1

Networking Breakfast and Registration

8:55 AM

Day1

Welcome Remarks

9:00 AM

Day1

Opening Session - Industry Leadership Panel: Retail Outlook 2025

  • Emerging Consumer Trends: Explore shifting consumer behaviors and preferences
  • Selling to next generation of buyers
  • Future of Retail
  • Innovations in Retail
  • Macro Economic Factors Impacting Canadian Retail
    • Global markets
    • Geo Politics
    • Challenges and Opportunities
Jonathan Shaanan, Managing Director, CK Ventures, Couche-Tard
Jason Cassidy, President, Endy
Dr. Mohamad Fakih, President & Executive Chair, Paramount Fine Foods
Tony Yu, Co-Founder & CEO, Vessi

MINI DETAIL

NAME

COMPANY

9:30 AM

Day1

A Marketer’s life - Journey to improve RoX

  • Understanding RoX (Return on Experience)
  • Utilising RoX Strategically and Tactically
Ali Shabdar, Director of Strategic Growth, ZOHO Corp

10:00 AM

Day1

Growth At All Costs

  • Brand growth vs. sales growth vs. profit growth
  • Growing market share while maintaining standards 
Moderator:
Hilary Borndahl
, Founder & CEO, Miix Analytics

Panelists:
Jason Cassidy
, President, Endy
Kayla Rochkin, Chief Growth Officer, Bonds Brand Bakeries
Kim Schneider, VP Sales, Service & CX, Avery Dennison
Jonathan Shaanan, Managing Director CK Ventures, Couche Tard

10:30 AM

Day1

Being Everything, Everywhere All At Once (Omnichannel)

  • There Is Only One Channel—Your Customer
  • Find your customer tribe and focus on them; how, what, and where will sort itself
  • Don’t let tail wag the dog – product doesn’t define customer
  • Omnichannel excellence
Moderator:
Gail Rodwell-Simon,
Founder and Chief Strategic Advisor, SPARX Advisory Group

Panelists:
Chancy Chen,
Head of Omnichannel Customer Experience, T&T Supermarkets
Thomas Wong,
Co-Founder & President, Kevito Group
Gisela Mussen,
Managing Director, Smeg Canada
Arnjah Dillard,
Retail Practice Lead, Stibo Systems
Nandita Mukherjee,
Director Consulting, CGI

11:00 AM

Day1

Morning Networking Break

11:15 AM

Day1

Future of E-Commerce & Digital Shopping Experience

  • Future of e-commerce, enhancing customer experience and operational efficiency
  • Market Expansion: Opportunities and challenges in expanding e-commerce 
  • Data-Driven Personalization: utilizing customer data to create personalized experiences
  • Understanding Customer Journey: Explore and optimize the customer journey using data analytics, ensuring seamless transitions between online and offline channels
Moderator:
Gail Rodwell-Simon,
Founder and Chief Strategic Advisor, SPARX Advisory Group

Panelists:
Shilpa Arora,
General Manager, DoorDash Canada
Kim Schneider,
VP Sales, Service & CX, Avery Dennison
Matt Bogoroch,
Chief Executive Officer, BirdseyePost
Ashish Bhatnagar,
Senior Director, eCommerce, Trading & UX, Roots Canada

11:45 AM

Day1

Building Efficient Retail Business

  • Championing supply chain & inventory and product delivery
  • Efficiently handling returns, reverse logistics networks
  • Enabling agile decision-making and inventory management
  • Understanding consumer behavior and demand patterns
Anthony An, Director Supply Chain & Operations, Balzacs Coffee Roasters
Sam Colby,
EVP & Chief of Staff, SRTX
Tony Yu,
Co-Founder & CEO, Vessi
Garrett Dennie,
CFO, Knix

12:15 PM

Day1

Fireside Chat: Building Platforms for Unique Customer Experience

  • Personalization at scale
  • Strategies and technologies for delivering personalized experiences
  • Enhancing customer engagement and loyalty.
  • Integration of Omni-channel Strategies.
  • Innovative Customer Engagement.
Thomas Wong, Co-Founder & President, Kevito Group
Ali Shabdar,
Director of Strategic Growth, Zoho Corp

Moderator: Hifazat Ahmad,
President, DX3

12:45 PM

Day1

E-Commerce - Shift From Product to Journey

  • Evolution of e-commerce
  • Customer journey at the heart of the system
  • CX and UX – integrated experience across channels
Moderator:
Tara Conway,
Activator, Coralus

Panelists: 
Nadia Collette,
Chief Commerce Transformation & Excellence Officer, L'Oréal Canada
Cynthia Wong,
VP Digital Technology, Canadian Tire Corporation
Representative of Tidal Commerce

1:15 PM

Day1

Networking Lunch

2:00 PM

Day1

DTC CXO Roundtable

Moderator:
Elana Schachter,
CEO, Revelry Cosmetics

Panelists:
Charlene Li
, Co-Founder & CEO, Eatable
Rob Fraser,
CEO, Outway
Emily O’Brien,
CEO & Founder, Comeback Snacks
Nick Baksh,
Founder, Montrose Cannabis
Ashwin Agarwal,
CEO, Canadian Down & Feather

2:30 PM

Day1

Vision Beyond Spreadsheets: Designing Connected Retail Experiences That Drive Growth

  • Seamless, Not Siloed: Break free from rigid data reports and start crafting fluid, connected experiences across every touchpoint in the customer journey.
  • Test, Tweak, Transform: Learn how iterative design fuels real-time improvements, keeping your brand ahead of shifting customer expectations
  • ROI Through Experience: See how frictionless, customer-first design doesn’t just boost engagement—it drives real revenue and brand loyalty.
Jordan Kentris, Design Director, Athlon Studio

3:00 PM

Day1

Unboxing the State of Ecommerce Fulfillment in Canada

  • Fulfillment trends: how brands are optimizing processing times, shipping speeds and fulfillment center strategies
  • Shipping strategies: how brands are reducing split shipments, managing returns and balancing pricing strategies
  • Customer experience: how brands are delighting customers with free shipping thresholds, loyalty programs and personalized offerings
Fred Martel, Director, Market Strategy and Innovation, Canada Post

3:30 PM

Day1

The Dreaded “R” Word - Returns

  • Reducing returns and retaining profitability
  • Returnee profiles – fraud detection, professional returnees
  • Returns and impact on CX and brand
  • Post purchase Experience 
  • Retention strategies by brands
Rob Fraser, CEO, OutwayBailey Newton, CEO, Frate
Ashwin Agarwal,
CEO, Canadian Down & Feather
Nana Boateng Osei,
Co-Founder, CEO, Bohten Eyeglasses
Jennifer Minchau Williamson,
Director of Supply Chain, Canada Pooch
Jeremiah Curvers,
CEO, Polysleep

4:00 PM

Day1

Afternoon Networking Break

4:15 PM

Day1

Sponsors Presentation

4:45 PM

Day1

Revolutionizing Retail – Role of New Tech in Retail

  • Advancement of technology in retail – AI, machine learning
  • Revenue optimization, big data analytics, consumer insights
  • How to use Big Data, Consumer insights
  • AI-driven recommendations across digital and physical retail channels
Moderator:
Tara Conway, Activator, Coralus

Panelists:
Nadia Collette,
Chief Commerce Transformation & Excellence Officer, L'Oréal Canada
Danyal Syed,
Head of Consumer & Customer Insights, IKEA
Nikita Medvedev,
Director, Advanced Analytics, Coca-Cola Canada Bottling Limited
Representative of Tidal Commerce

5:15 PM

Day1

Scaling DTC Business – Launch to Exit

  • Challenges faced
  • Product
  • Marketing
  • Customer
  • Profitability
Moderator:
Elana Schachter,
CEO, Revelry Cosmetics

Panelist:
Aaron Spivak,
Founder & Ex-CEO, Hush

5:45 PM

Day1

Closing Remarks + Recap of Day 1

8:00 am

DAY 1

Networking Breakfast and Registration

View More >>

8:55 am

DAY 1

Welcome Remarks

View More >>

9:00 am

DAY 1

Opening Session - Industry Leadership Panel: Retail Outlook 2025

Emerging Consumer Trends: Explore shifting consumer behaviours and preferences 

• Selling to next generation of buyers

• Innovations in Retail

• Macro Economic Factors impacting Canadian Retail 

     ◦ Global markets, Geo Politics, Challenges and Opportunities

Future of Retail 

View More >>

9:25 am

DAY 1

A Marketer’s life - Journey to improve RoX

• Understanding RoX (Return on Experience) 

• Utilising RoX Strategically and Tactically

View More >>

9:50 am

DAY 1

Growth At All Costs

• Brand growth vs. sales growth vs. profit growth

• Growing market share while maintaining standards

View More >>

10:15 am

DAY 1

Being Everything, Everywhere All At Once (Omnichannel)

• There Is Only One Channel—Your Customer

• Find your customer tribe and focus on them, how, what, where will sort itself

• Don’t let tail wag the dog – product doesn’t define customer

• Omnichannel excellence

View More >>

10:50 am

DAY 1

Morning Networking Break

View More >>

11:10 am

DAY 1

Future of E-Commerce & Digital Shopping Experience

• Future of e-commerce, enhancing customer experience and operational efficiency

• Market Expansion: Opportunities and challenges in expanding e-commerce 

• Data-Driven Personalization: utilizing customer data to create personalized experiences

• Understanding Customer Journey: Explore and optimize the customer journey using data analytics, ensuring seamless transitions between online and offline channels

View More >>

11:35 am

DAY 1

Building Efficient Retail Business

• Championing supply chain & inventory and product delivery

• Efficiently handling returns, reverse logistics networks

• Enabling agile decision-making and inventory management

• Understanding consumer behavior and demand patterns

View More >>

12:00 pm

DAY 1

Fireside chat - Building Platforms for Unique Customer Experience

• Personalization at Scale

• Strategies and technologies 

• Enhancing customer engagement and loyalty

• Integration of Omni-channel Strategies

•Innovative Customer Engagement

View More >>

12:25 pm

DAY 1

E-Commerce - Shift From Product to Journey

• Evolution of e-commerce 

• Customer journey at the heart of the system 

• CX and UX – integrated experience across channels 

View More >>

12:50 pm

DAY 1

Networking Lunch

View More >>

2:45 pm

DAY 1

Unboxing the State of Ecommerce Fulfillment in Canada

• Unboxing the State of Ecommerce Fulfillment in Canada

• Fulfillment trends: how brands are optimizing processing times, shipping speeds and fulfillment center strategies 

• Shipping strategies: how brands are reducing split shipments, managing returns and balancing pricing strategies 

• Customer experience: how brands are delighting customers with free shipping thresholds, loyalty programs and personalized offerings

View More >>

3:00 pm

DAY 1

Vision Beyond Spreadsheets: Designing Connected Retail Experiences That Drive Growth

• Seamless, Not Siloed: Break free from rigid data reports and start crafting fluid, connected experiences across every touchpoint in the customer journey.

• Test, Tweak, Transform: Learn how iterative design fuels real-time improvements, keeping your brand ahead of shifting customer expectations.

• ROI Through Experience: See how frictionless, customer-first design doesn’t just boost engagement—it drives real revenue and brand loyalty.

At Terry Fox Stage
View More >>

3:15 pm

DAY 1

The Dreaded “R” Word - Returns

• Reducing returns and retaining profitability

• Returnee profiles – fraud detection, professional returnees

 • Returns and impact on CX and brand

 • Post purchase Experience 

 • Retention strategies by brands 

View More >>

3:50 pm

DAY 1

Afternoon Networking Break

View More >>

4:10 pm

DAY 1

Revolutionizing Retail – Role of New Tech in Retail

• Advancement of technology in retail – Ai, machine learning 

• Revenue optimization, big data analytics, consumer insights

• How to use Big Data, Consumer insights

• AI-driven recommendations across digital and physical retail channels

View More >>

4:50 pm

DAY 1

Scaling DTC Business – Launch to Exit

• Challenges faced

• Product

• Marketing

• Customer 

• Profitability

View More >>

5:15 pm

DAY 1

Closing Remarks + Recap of Day 1

View More >>