ABOUT THE SHOW
Dx3 is designed to help marketing professionals, whether they be brand, retail, or tech focused, understand how innovations in technology are affecting the way they do business. Through immersive experiences (Dx3 Labs), interactive installations, and provocative content, Dx3 aims to help them take advantage of what digital marketing has to offer and improve their businesses.
WHO ATTENDED Dx3 2017
BNN | Many tech companies have been quick to adopt virtual reality as the natural evolution of games. But these games can be educational as well. And Jeremy Friedberg, co-founder and partner of Spongelab Interactive, has made it his mission to show game-based learning really works.
itbusiness | Disruption, as always, was on the menu at Toronto’s annual Dx3 conference on Thursday. A session on food retailing featured Loblaw, McDonald's Canada and Ritual, a Toronto startup whose customers can pre-order and pre-pay for meals and drinks at participating eateries online or via a mobile app.
National Post | TORONTO — Some of the country’s largest retailers have opened so-called “innovation labs” in recent years to test new technologies, develop products and forecast trends.In so doing, companies such as Lululemon, Sears Canada and Canadian Tire are trying to figure out how increasingly technology-enabled customers want to shop, and the future-focused business units are often viewed by executives as a response to the frequently touted retail maxim “innovate or die.”
Retail Insider | Attendees are encouraged to network and form new business relationships, creating exceptional value for everyone involved. Startups will be a key focus for 2017. "We want to boost that community. A lot of startups are innovative and there’s so much growth happening, a lot of enterprises can also benefit from them,” says event spokesperson Eric Mercer.
Financial Post | "Dx3 has always been about celebrating Canada's digital marketing, advertising and retailing communities, and our hope is that we will encourage innovation in these categories across the country," said Duncan Payne, Dx3 co-founder. "Our mission is to help develop and grow Canada's start-up community, and we're hopeful that this initiative is seen as us putting that commitment into practice."
BetaKit | For the past six years, the Dx3 conference in Toronto has been dedicated to connecting Canada’s retail, digital marketing, and tech communities, while showcasing the intersections between them. With talks from retail thought leaders like Doug Stephens, interactive VR showrooms, a tech spotlight with journalist Amber Mac, and PayPal’s startup zones, there’s something for everyone. For the third in a row, BetaKit is a proud media partner.
Yahoo Finance | Dx3 Canada is recruiting Canadian start-ups for its inaugural Retail Innovation Challenge. Launched in partnership with a slate of major retail industry players, the competition aims to find the best new companies working to improve the retail merchant and retail technology sectors.
2017 Keynote Speakers
As head of global marketing communications and industry relations, Eric drives the strategy for the Pinterest for Business brand and leads Pinterest’s presence in the marketing and advertising industry globally. Watch the Full Keynote.