Networking Breakfast

Opening Remarks + Recap of Day 1

Industry Keynote - Female Founders’ Panel 

• Launching, growing and sustaining business 
• It’s a man’s world – Access to Funding, Overcoming Biases
• Building and Growing Network

Tech Keynote: Creating the Optimum Marketing Mix & Ad Mix

• Data analytics and AI insights into consumer behaviour.
• Optimizing marketing mix across channels for maximum ROI.
• Personalization and Targeting: Strategies for leveraging personalization technologies to tailor marketing messages.
• Multi-channel Integration: The importance of integrating multiple channels (online, offline, social media, etc.)
• Ensuring consistent messaging and seamless customer experiences across touchpoints.

CMO Roundtable

• Emerging Trends and Technologies: Discuss the latest trends and technologies impacting marketing strategies, including AI, and data-driven marketing.
• Customer Experience and Engagement: Strategies for enhancing customer experience through personalized marketing, omnichannel engagement, and customer journey optimization.
• Measuring ROI and Effectiveness: Insights and best practices for measuring marketing ROI, tracking campaign effectiveness, and optimizing marketing spend to achieve business objectives.

Morning Networking Break

Reaching New & Existing Customers

• Cutting-edge tools for growth
• Retail media opportunities and challenges
• Cost of customer acquisition and retention
• Brand building in current environment 

Leading Successful Teams

• Leading successfully across generations, genders and cultures
• Fostering a culture of success

 Standout Customer Experiences

• Unified experience across all channels
• Concepts and designs that delight shoppers

Tech Spotlight (Three 10-minute Vendor Presentations)

Networking Lunch

Panel: Recession-Proof Marketing

• Value-Based Marketing: Importance of value and affordability in marketing strategies.
• How to grow during difficult times
• Digital Marketing Agility
• Lead Generation: Staying Ahead of the Algorithm
• Customer Retention and Loyalty: Significance of customer retention programs, loyalty initiatives, and personalized marketing efforts during challenging economic conditions.

Fireside Chat with Tracey Cooke, CMO, SVP, Marketing & Commercialization, Nestlé Canada Inc.

• Customer Segmentation Strategies
• Enhancing Customer Lifetime Value (CLV)
• Data-Driven Insights

Loyalty & Customer Retention

• Solutions to help personalize 
• Rewarding customer loyalty vs. customer acquisition
• Reimagining Loyalty

Understanding and Utilizing Social Commerce

• How to get ahead using social commerce
• Tools, data, analytics and activations
• Monetizing Platforms – which to use and which not to use
• Automation of Marketing Processes: Role of AI in automating repetitive
  • Email marketing, social media management, and customer support
  • Allowing marketers to focus on strategy and creativity
• Third Party AI Tools: Outsourcing the Outdated.....
  • Integration and Customization: Strategies for effectively integrating and customizing third-party AI tools into existing business processes and systems to maximize efficiency.

Personalized Marketing & Branding

• Personalizing offers and experiences to drive demand.
• How to successfully provide personalization; lessons learnt.

Closing Leadership Panel; Marketing Innovation: Tools, Technologies and Strategies

• What does marketing innovation look like in 2025?
• Lessons learnt from half a decade of 2020s

Closing Remarks