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• Launching, growing and sustaining business
• It’s a man’s world – Access to Funding, Overcoming Biases
• Building and Growing Network
• Creating Team, Environment For Success
● Emerging Trends and Technologies: Discuss the latest trends and technologies impacting marketing strategies, including AI, and data-driven marketing.
● Customer Experience and Engagement: strategies for enhancing customer experience through personalized marketing, omni-channel engagement, and customer journey optimization.
● Measuring ROI and Effectiveness: insights and best practices for measuring marketing ROI, tracking campaign effectiveness, and optimizing marketing spend to achieve business objectives.
● Optimizing marketing mix across channels for maximum ROI.
● Personalization and Targeting - leveraging personalization technologies to tailor marketing messages
● Multi-channel Integration: the importance of integrating multiple channels (online, offline, social media, etc.)
● Live by the algorithm die by the algorithm
• Lessons that shaped my Marketing and Mindset, taught me how to think differently and deliver better results.
• Actionable strategies that not only fuel marketing success but inspire personal and professional growth.
• Insights on managing relationships up, down, and across teams to create alignment, build trust, and drive meaningful change.
• Manual product catalog management is slow and error-prone.
• MerchKit automates product data extraction, standardization, and enrichment with AI.
• Hear of case studies of how retailers and marketplaces are leveraging this new tech.
• Reducing product catalog management costs by 50% in under two weeks.
● Discover how AI is transforming Digital Asset Management (DAM).
● Find assets faster, streamline workflows, and empower your team to work smarter.
● If you want to spend less time searching and more time finding, this session is for you.
● Cutting edge tools for growth
● Retail media opportunities and challenges
● Cost of customer acquisition and retention
● Brand building in current environment
● Value-Based Marketing: importance of value and affordability in marketing strategies
● How to grow during difficult times
● Digital Marketing Agility
● Customer Retention and Loyalty: significance of customer retention programs, loyalty initiatives, and personalized marketing efforts during challenging economic conditions
● Lead Generation: Staying Ahead of the Algorithm
● Customer Segmentation Strategies
● Enhancing Customer Lifetime Value (CLV)
● Data-Driven Insights
● Solutions to help personalize
● Rewarding customer loyalty vs. customer acquisition
● Reimagining Loyalty
● Why Great UX Means Great Business
● The ROI of UX: How understanding user needs drives business growth.
● BMO's strategic pivot: Focusing on the SMB segment and delivering tailored experiences.
● Staying human-centric: Turning vast amounts of data into actionable insights.
● Challenges and lessons learned: Implementing design thinking and introducing Design Systems in a large corporation.
● Personalizing offers and experiences to drive demand
● How to successfully provide personalization, lessons learnt
● Role of brand in enhancing customer engagement
● What does marketing innovation look like in 2025
● Lessons learnt from half a decade of 2020s
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