Authenticity and Purpose: The evolving role of authenticity and purpose-driven initiatives in building strong brands.
Digital Transformation: Impact of digital transformation on brand building strategies.
Value Driven Brand Building: Sustainability and Ethics
9:15
Day2
Tech Keynote: Creating the Optimum Marketing Mix & Ad Mix
Data analytics and AI insights into consumer behaviour.
Optimizing marketing mix across channels for maximum ROI.
Personalization and Targeting: Strategies for leveraging personalization technologies to tailor marketing messages.
Multi-channel Integration: The importance of integrating multiple channels (online, offline, social media, etc.)
Ensuring consistent messaging and seamless customer experiences across touchpoints.
9:45
Day2
CMO Roundtable
Emerging Trends and Technologies: Discuss the latest trends and technologies impacting marketing strategies, including AI, and data-driven marketing.
Customer Experience and Engagement: Strategies for enhancing customer experience through personalized marketing, omnichannel engagement, and customer journey optimization.
Measuring ROI and Effectiveness: Insights and best practices for measuring marketing ROI, tracking campaign effectiveness, and optimizing marketing spend to achieve business objectives.
10:30
Day2
Morning Networking Break
10:45
Day2
Reaching New & Existing Customers
Cutting-edge tools for growth
Retail media opportunities and challenges
Cost of customer acquisition and retention
What does data tell us?
11:15
Day2
Leading Successful Teams
Leading successfully across generations, genders and cultures
Value-Based Marketing: Importance of value and affordability in marketing strategies.
How to grow during difficult times
Digital Marketing Agility
Lead Generation: Staying Ahead of the Algorithm
Customer Retention and Loyalty: Significance of customer retention programs, loyalty initiatives, and personalized marketing efforts during challenging economic conditions.
2:15
Day2
Balancing Value and Volume; Growing Spend per Customer
Customer Segmentation Strategies
Enhancing Customer Lifetime Value (CLV)
Data-Driven Insights
2:45
Day2
Protecting your Assets—Customer Data
Solutions to help personalize
Rewarding customer loyalty vs. customer acquisition
Reimagining Loyalty
3:30
Day2
AI & Marketing
AI-Powered Customer Insights
AI Marketing Apps and Applications
Personalization and Customer Experience
Automation of Marketing Processes: Role of AI in automating repetitive
Email marketing, social media management, and customer support
Allowing marketers to focus on strategy and creativity
Third Party AI Tools: Outsourcing the Outdated.....
Integration and Customization: Strategies for effectively integrating and customizing third-party AI tools into existing business processes and systems to maximize efficiency.
4:00
Day2
Personalized Marketing
Personalizing offers and experiences to drive demand.
How to successfully provide personalization; lessons learnt.
4:30
Day2
Closing Leadership Panel; Marketing Innovation: Tools, Technologies and Strategies
