Workshops

13th Edition of DX3 Canada

This is a draft schedule and is subject to change without notice.

DAY 1

9:15 am

DAY 1

Workshop: Secure e-Commerce Platforms to Drive Revenue and Profitability

Join Cloudflare’s Anand Guruprasad, Principal Solutions Engineer to:

  • Understand current attack vectors and growing threat landscape to your ecommerce platforms
  • Learn how to ensure store uptime and reliability and how to lower operational costs
  • Learn how to prevent fraudulent activity and secure your user traffic

At Terry Fox Stage

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10:00 am

DAY 1

Workshop: How to Drive Triple-Digit ROI with Outcome-Based Marketing

  • Achieving 1:1 personalization with a click of a button
  • Driving next best experience with real-time customer intelligence
  • Industry use cases

At Viola Desmond Stage

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11:00 am

DAY 1

Workshop: Tapping GenZ in Retail Workforce- The Power of Work-Integrated Learning

  • Exploring approaches to understand, involve and attract Gen Z  in the retail workforce
  • Benefits and Potential of integrating learning directly into the work experience
  • Optimizing workforce development programs to align with the needs, characteristics and expectations of GenZ

At Terry Fox Stage

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1:00 pm

DAY 1

Workshop: How AI-Powered Analytics Drives Customer Retention

  • The case studies presented will show how analyzing large streams of data allowed retailers to better understand customers and target future promotions and programs to attract customers back
  • See how AI can speed productivity by a factor of 9 times, freeing your insight teams to spend more time on analysis
  • Marketing executives will learn how fathoming the World Deep Web (the 90% Google doesn’t see) produces ongoing real-time insights

At Terry Fox Stage

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2:00 pm

DAY 1

Workshop: Beyond the Scroll: Turning Social Media Content into Customers

  • Learn how to catch people’s attention in an over-saturated digital world
  • Learn how to safeguard the social media audiences you’ve built and maximize their value
  • Learn how to map and measure real ROI with social media efforts

At Viola Desmond Stage

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2:00 pm

DAY 1

Workshop: Revolutionize Retail Content Management in 30 minutes: A DAM Workshop with Wedia

Stop wasting time digging through Drives, Dropbox and SharePoint to find the right image! Turn the chaos of scattered media into an organized media hub: Join our workshop and discover how to quickly deploy a Digital Asset Management solution, centralizing validated, branded and copyright-compliant visuals, to give your teams easy and instant access to the media they need. We'll take you step-by-step in 30 minutes to store, organize and share assets in a library that is customized to your organization and branding.

At Terry Fox Stage

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3:00 pm

DAY 1

Workshop: Personalized Communications for Every Step of the Customer Journey

  • Accessible and inclusive communications that resonate with every audience
  • Enhance brand-customer bonds that strengthen connections at every touchpoint
  • Streamline customer experiences with timely and relevant calls to action

At Terry Fox Stage

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4:00 pm

DAY 1

Workshop: Utilizing AI Dynamic Creative Personalization for Digital Transformation

  • Print to Digital evolution 
  • Best Practices in CPG and Retail
  • How to measure success

At Viola Desmond Stage

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9:15 am

DAY 1

Breakfast

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9:30 am

DAY 1

Registration & Show Floor Open

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10:00 am

DAY 1

Opening Remarks

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10:10 am

DAY 1

Industry Keynote - Growth At All Costs

• Brand growth vs. sales growth vs. profit growth 
• How to grow market share while maintaining product and delivery standards

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10:30 am

DAY 1

Tech Keynote

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11:00 am

DAY 1

Coffee Break

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11:30 am

DAY 1

Digital Shopping Experience

• Engage digital customers
• Understanding people and personas
• Product Discovery
• Unified product experience 
• Enhancing discovery experience 
• Post purchase experience 

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12:00 pm

DAY 1

David in Land of Goliaths - Competing with Retail Giants

• Over coming established history and store front footprint 
• Differentiating on CX and product innovation
• Show me the money – payment solutions

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12:30 pm

DAY 1

CXO Roundtable

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1:00 pm

DAY 1

Networking Lunch

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2:15 pm

DAY 1

Female Leaders Panel

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3:00 pm

DAY 1

AI and Changing DTC Landscape

• Cutting-edge tech to the fore
• Insights and problem solving
• Customer journey guide

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3:30 pm

DAY 1

Winning Customer Experience Battle

• Changing Customer Preferences
• Unifying experience: social media, website, packaging, & delivery

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4:00 pm

DAY 1

Coffee Break

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4:15 pm

DAY 1

Innovation Showcase

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4:30 pm

DAY 1

Understanding and Utilizing Social Commerce

• How to get ahead using social commerce
• Tools, data, analytics and activations

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5:00 pm

DAY 1

Panel Scaling DTC Business – Launch to Exit

• Challenges faced
   ○ Product
   ○ Marketing
   ○ Customer 
    ○ Profitability

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5:30 pm

DAY 1

Closing Remarks

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5:40 pm

DAY 1

Close of Day 1

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