Emerging Consumer Trends: Explore shifting consumer behaviours and preferences 

• Selling to next generation of buyers

• Innovations in Retail

• Macro Economic Factors impacting Canadian Retail 

     ◦ Global markets, Geo Politics, Challenges and Opportunities

Future of Retail 

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• Understanding RoX (Return on Experience) 

• Utilising RoX Strategically and Tactically

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• There Is Only One Channel—Your Customer

• Find your customer tribe and focus on them, how, what, where will sort itself

• Don’t let tail wag the dog – product doesn’t define customer

• Omnichannel excellence

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Join us for an exciting session where we'll explore how AI is reshaping loyalty programs and creating amazing experiences for customers.

Our expert will share:‍

• Innovation Gap: Canada is falling behind global competitors in AI adoption, putting our businesses at risk in today's digital economy.‍

• 15% Revenue Increase: AI-powered personalization strategy is revolutionizing how brands deliver the right offers at the right time with real-world examples, including McDonald's‍

• GenAI Impact: Global loyalty leaders are using Generative AI to create breakthrough customer experiences and program value.

• Future of e-commerce, enhancing customer experience and operational efficiency

• Market Expansion: Opportunities and challenges in expanding e-commerce 

• Data-Driven Personalization: utilizing customer data to create personalized experiences

• Understanding Customer Journey: Explore and optimize the customer journey using data analytics, ensuring seamless transitions between online and offline channels

• Championing supply chain & inventory and product delivery

• Efficiently handling returns, reverse logistics networks

• Enabling agile decision-making and inventory management

• Understanding consumer behavior and demand patterns

Kyle and Dan have helped countless direct-to-consumer brands simplify their customer journeys and earn more revenue from every click. This workshop reveals their secrets for boosting your Shopify store's revenue.

Learn to:

• Establish winning angles and hooks

• Build a strong Shopify foundation

• Implement best CRO practices in the most efficient way

• Contrast test for big wins in just days

• Qualify the right agency or internal hire

This workshop provides actionable tactics to convert more visitors into customers. Leave with proven strategies to increase conversions and boost your bottom line.

• Personalization at Scale

• Strategies and technologies 

• Enhancing customer engagement and loyalty

• Integration of Omni-channel Strategies

•Innovative Customer Engagement

• Evolution of e-commerce 

• Customer journey at the heart of the system 

• CX and UX – integrated experience across channels 

Choosing the right location is a pivotal decision for any retail brand looking to expand. This exclusive workshop will guide you through the essential steps and tools to validate potential locations and ensure a strategic, data-driven expansion that maximizes ROI. Discover how to leverage Propulso’s cutting-edge location intelligence solutions to analyze foot traffic, market potential, and competitive landscapes—empowering you to make confident, informed decisions. Don't miss this opportunity to gain actionable insights and take your expansion strategy to the next level.

Key insights include:

• The critical steps to assess and compare potential expansion sites.

• How to utilize location intelligence to minimize risks and maximize opportunities.

• A dive into some of our exclusive reports, revealing unexpected connections between brands and consumer behaviors to optimize site selection.

• Know Your Shopper: Learn how to utilize data-driven personas that reflect real customer behaviors, motivations, and pain points.

• Map the Journey: Discover how to visualize the connected customer journey, uncovering friction points and key moments that drive conversions and loyalty.‍

• Spot & Solve: Identify high-impact opportunities to enhance experience, boost engagement, and increase brand stickiness with actionable UX design strategies

• Seamless, Not Siloed: Break free from rigid data reports and start crafting fluid, connected experiences across every touchpoint in the customer journey.

• Test, Tweak, Transform: Learn how iterative design fuels real-time improvements, keeping your brand ahead of shifting customer expectations.

• ROI Through Experience: See how frictionless, customer-first design doesn’t just boost engagement—it drives real revenue and brand loyalty.

• Unboxing the State of Ecommerce Fulfillment in Canada

• Fulfillment trends: how brands are optimizing processing times, shipping speeds and fulfillment center strategies 

• Shipping strategies: how brands are reducing split shipments, managing returns and balancing pricing strategies 

• Customer experience: how brands are delighting customers with free shipping thresholds, loyalty programs and personalized offerings

Stories are 22 times more memorable than facts. So why do so many marketers use numbers instead of narratives to convince people to buy in?

Whether you're pitching a client, your CMO, or the wider world, you need to know:

• How to structure a STORY

• What kind of LANGUAGE works

• When and how to use YOUR personal story

• How to use your VOICE and BODY language to connect

• How to develop the confidence to manage STAGE FRIGHT

In this workshop, Will Greenblatt, former actor and "Canada's best pitch coach," (Jordan Jocius, FI Waterloo) will teach attendees what to say and how to say it to create a Powerful Pitch, whatever the audience, to build confidence and have audiences say "YES”.

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• Reducing returns and retaining profitability

• Returnee profiles – fraud detection, professional returnees

 • Returns and impact on CX and brand

 • Post purchase Experience 

 • Retention strategies by brands 

• Advancement of technology in retail – Ai, machine learning 

• Revenue optimization, big data analytics, consumer insights

• How to use Big Data, Consumer insights

• AI-driven recommendations across digital and physical retail channels

• Challenges faced

• Product

• Marketing

• Customer 

• Profitability

• Brand growth vs. sales growth vs. profit growth

• Growing market share while maintaining standards

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