• Brand growth vs. sales growth vs. profit growth 
• How to grow market share while maintaining product and delivery standards

• Engage digital customers
• Understanding people and personas
• Product Discovery
• Unified product experience 
• Enhancing discovery experience 
• Post purchase experience 

• Over coming established history and store front footprint 
• Differentiating on CX and product innovation
• Show me the money – payment solutions

• Cutting-edge tech to the fore
• Insights and problem solving
• Customer journey guide

• Changing Customer Preferences
• Unifying experience: social media, website, packaging, & delivery

• How to get ahead using social commerce
• Tools, data, analytics and activations

• Challenges faced
   ○ Product
   ○ Marketing
   ○ Customer 
    ○ Profitability