• Defining and exploring video storytelling's critical role in infusing authenticity into your brand’s communication
• Achieving success with AI-driven video production while preserving authenticity
• Unlocking the power of video to amplify your reach amidst the evolving landscape of content consumption shaped by social media, search engine (SGE), and zero-click trends
• Amplifying brand messaging through 360° advocacy: employees, experts, and thought leaders

At Terry Fox Stage

• Learn how to build captivating campaign briefs that capture the attention of micro Influencers
• How to identify, vett, and recruit the best Creators for your campaign - at scale 
• Leveraging automation to streamline workflows, capture content, and key performance indicators

• Fundamentals of top attribution methods, including incrementality testing, marketing mix modeling, and multi-touch attribution
• Real world examples showing how to translate attribution reads for smart marketing investment decisions
• Get 1:1 time with an expert and shape a measurement strategy for your brand!

At Terry Fox Stage

• The global macro-economic headwinds have forced business to do more with less
• Enterprises are optimizing for cost and time to market with technology innovations such as Generative AI
• Lessons from digital disruptors who have been able to drive large scale revenue and bottomline impact with creative excellence

At Viola Desmond Stage

• Craft compelling brand narratives to resonate, influence, and inspire audiences effectively
• Develop a unique tone and style for refining brand messaging and identity.
• Create story briefs and prototype messaging to bring your brand’s vision to life

At Terry Fox Stage

• Crafting the right product mix
• Product design and adoption

• Predicting and Defining consumer
• Predicting purchasing behaviour
• Building future-proof tech stack 

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• Navigating a Chronically Online World
• Managing Online Reputation: handling online feedback, reviews, and social media interactions effectively
• Digital Well-being Strategies: promoting digital well-being among consumers, reduce digital overload, healthy online habits

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• Cutting-edge tech solutions
• Product, e-commerce, marketing, & loyalty
• Personalization, security, analytics, & payments

• Understanding Data
• How to find gems amongst data noise
• Streamlining data collection, understanding and utilisation

• Reducing returns and retaining profitability
• Returnee profiles: fraud detection, professional returnees
• Returns and impact on CX and brand
• Post-purchase Experience

• Understanding the Ad Dollar Journey
• In the ever-evolving digital landscape understanding where advertising dollars are going 
• How are retailers navigate the online advertising ecosystem
• Life dependent on algorithms

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• DTC needs to look beyond online
• Omni channel isn’t just for large retailers
• Optimizing Sales Channel Mix

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