• Understand exactly how effective email marketing strategies are able to drive real results.

• Explore tricks of the trade for crafting emails that are more likely to boost engagement and lead to conversions.

• Learn about the importance of continuous optimisation for keeping your campaigns impactful

Two-part session that will provide key trends and practical advice for brands—big and small—on how to succeed on Amazon in 2025. 

One: brands new to Amazon or considering launching on the marketplace, we will address the factors we believe are critical prerequisites for a successful launch, like 

• Unit economics

• Supply reliability

• Brand lifecycle

• Creative assets

• The right mindset and expectations for a strong launch. 

‍Second: brands already selling on Amazon—whether selling $10K or $1M monthly—we will share how to optimize performance marketing for the greatest possible impact. Specifically, we will address ad-driven growth, brand and product differentiation, conversion of paid to organic sales, key metrics, and managing profitability.

Successful email marketing relies on four key pillars: Personalization, Content, Deliverability, and Optimization. Personalization ensures messages resonate with the right audience, boosting engagement and conversions. Strong content, from attention-grabbing subject lines to clear calls-to-action, drives meaningful interactions. Deliverability focuses on avoiding spam filters, maintaining list hygiene, and staying compliant with CASL, PIPEDA, and Law 25. Finally, optimization involves analyzing performance metrics, refining strategies, and ensuring ongoing improvements. By mastering these four pillars, businesses can create high-impact email campaigns that reach the inbox, foster engagement, and generate measurable results.

Managing cash flow as a business is either something to dread or something to have fun with. Learn from experience of a new Direct To Consumer business about how to navigate cash flow challenges.

2025 promises to be a year of change and challenges, and marketing leaders' expectations of agencies are growing. <imajery> will explore how agencies should partner with brands - from developments in AI machine learning, to user privacy concerns, to creative and analytics - adaptability, innovation and efficiency are the keys to collaborative, long-term success.

Zoho Commerce offers a comprehensive platform to build, manage, and scale your online store. With intuitive design tools, inventory control, and integrated marketing features, it’s the perfect solution for entrepreneurs looking to expand their e-commerce presence. Automate workflows, track sales, and grow your brand effortlessly as you leverage Zoho’s robust tools for a successful e-commerce journey