I'm Robert Allan, serving as the Director of Paid Media at Home Hardware after previously holding the same role at Lowe's Canada. With a decade-long stint at The Toronto Star, specializing in digital media products, I've gained invaluable insights into the evolving landscape of digital media and consumer behavior. Before delving into media, I spearheaded web development and e-commerce initiatives in the IT sector. My educational background encompasses both computer programming and marketing, providing me with a holistic approach to problem-solving. I pride myself on bridging technology and marketing seamlessly, driving tangible results and fostering continuous innovation in the realm of paid media.