Precision Retail is a post-checkout survey plugin designed to reward customers with future discounts in exchange for marketing insights that drive sales and market share. Precision’s AI survey engine analyses cart and survey data to develop enriched audience segments for marketing. The tool segments survey responses by AOV, demographics, psychographics, technographics, context, media and attribution. It also reports on sales lift from discount code redemption. Retailers can export their custom audience segments, which can be easily applied to marketing channels such as Meta, Google, and TikTok for better marketing ROI.