I’m Sabrina, a growth marketing consultant at Signifly who is passionate about creating digital marketing strategies for B2C and B2B companies. My expertise includes paid media, email marketing, business strategy, organic content, brand partnerships and CRO. 

In a world where decision fatigue and analysis paralysis are very relevant, I work with clients to create a straightforward offering and strategy that helps move customers down the funnel. My priority is to always find that sweet spot where my clients’ offerings meet the needs and underlying motivations of their customers to increase conversions and brand loyalty. 

Being a Gen Z who has grown up in the digital era, I see firsthand the need for authentic online experiences. Whether I’m working with startups or established companies, my approach remains the same - leveraging digital channels and consumer behaviour data to connect with shoppers, ensuring they feel understood through their struggling moments and indecision. With all the data we have access to today, I believe now is the best time to create more personalized content that make customers feel truly seen.