Nikita Medvedev is the Director of Advanced Analytics at Coca-Cola Canada Bottling Limited. With a passion for leveraging data to drive innovation and growth, Nikita leads a dynamic team dedicated to transforming terabytes of business operations and consumer data into actionable insights. Under his leadership, the team develops cutting-edge solutions that address complex challenges in the Consumer Packaged Goods industry. Known for his innovative thinking and commitment to driving lasting change, Nikita is passionate about harnessing the power of data to create meaningful impact.