Nihal helps brands turn customers into long-term advocates by making loyalty and retention a revenue driver, not just a marketing tactic. With experience across both brand and vendor sides, he has built email, SMS, and mobile app programs that keep loyal customers coming back. As Head of Growth at MobiLoud, he works with leading retail and ecommerce brands to turn their websites into fully functional mobile apps—creating an engaging channel their best customers love to use.

He believes investing in great customer experiences while taking care of your best customers is the key to sustainable brand growth.