I am a passionate digital marketing data leader, collaborating with team members to obtain the most accurate and actionable data possible, in order to deliver results to stakeholders. I lead measurement implementation projects to ensure precise data collection within website analytics, as well as ad platforms and CRMs. I work with data every step of the way, from getting it all into a data warehouse, to blending and modelling it, and finally using the transformed data to build reports that provide valuable insights.