Marina Baric is a dynamic and ambitious marketing expert in the complex North American fast-casual restaurant environment with more than 20 years of success. 

She is currently Vice President of Marketing for Canada’s largest Middle Eastern fast-casual restaurant chain, Osmow’s.  Known for witty and endearing viral campaigning, rapid brand expansions and nurtured brand loyalty, Marina understands and anticipates consumer behavior and market trends.  She previously boosted brand presence and market share for KFC (Yum Restaurants), Tim Horton’s, Timothy's World Coffee and Dairy Queen.

A sought-after speaker and respected industry influencer, Marina shares expertise on strategic brand marketing, social media strategy, digital tactics and cause marketing. She encourages audiences to reimagine marketing strategies, providing practical insights for achieving growth and consistent success. 
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While leading efforts for the Osmow’s Hope Fund, the impact of Marina’s charitable leadership extends globally, including hands-on work with communities in Zambia & India. 

Marina is committed to continued academic studies, working towards her MBA & CM designation & currently sits on the CX panel for the Canadian Marketing Association.