Lia Grimberg is a Principal and Consultant at Radicle Loyalty, where she specializes in helping companies enhance the relevance of their marketing communications and design effective loyalty programs to boost ROI by up to 200%. With over 20 years of experience working with leading loyalty programs in Canada—including Hudson’s Bay Rewards, PC Optimum, AIR MILES, and American Express’s Membership Rewards—Lia offers expertise in loyalty strategy design, lifecycle communication, CRM, and personalized one-to-one communications. She provides mid-sized companies with tools such as free personalization assessments, training, and custom communication programs. Known for her relentless drive and deep industry knowledge, Lia is dedicated to challenging the status quo and helping businesses grow. Her clients praise her for her creativity, strategic insights, and ability to uncover new opportunities in the loyalty space.

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