Larissa Wasyliw is a results-driven retail professional, with over 15 years in marketing and e-commerce. She currently leads the Ecommerce, Marketing, and Customer Loyalty teams for Ren’s Pets, a Canadian specialty pet retailer with 45 stores in Ontario and the Maritimes.

Larissa’s focus is on growing Ren’s business as a premier omnichannel retailer, as Ren’s executes a fast-paced expansion plan with brick-and-mortar stores while investing heavily in their online presence. She also excels at driving brand awareness, understanding customer loyalty, and executing omni-channel experiences. Larissa has transformed Ren’s marketing program using a digital-first approach, and skyrocketed their e-commerce program to historic best sales.