Jay is a seasoned technology product professional, with roots in Corporate IT Program and Product Management, online philanthropy, and the purpose economy. He has been passionate about making a difference in the world for many years now. Jay Baydala most recently is the Founder and CEO of More Good Incorporated (www.good.pn), a SaaS platform that puts brands’ charity dollars in the hands of consumers to decide what to give it to. It targets engaging consumers through purpose, and is 10x more effective than current digital marketing approaches.