Hilary Borndahl is the founder & CEO of Miix Analytics Inc. Hilary has built an impressive career with over 2 decades in Market Research focusing on her passion for Marketing Analytics.  Hilary has held leadership roles at global firms Kantar and Nielsen, building talent and driving accelerated growth in Advanced Analytics practices while consulting for Marketers and Insights leaders at Fortune 500 companies. She is a tenured subject matter expert in Marketing Mix Modeling (MMM) and Return on Investment (ROI), and has consulted for over 150 brands across advertiser and agency clients. In the middle of the pandemic, Hilary decided to go out on her own and launch the Miix Analytics boutique in Liberty Village, Toronto.