Responsible for the strategic planning, development and execution of all advertising associated with B2B and Personal Wealth across BMO Financial Group which includes BMO Capital Markets, North American Commercial Banking, North American Global Asset Management and Personal Wealth Management. 

Delivers client-centric, award-winning, data-driven, full-funnel B2B and B2C marketing strategies to advance the brand and achieve customer and revenue goals through a digital-first lens as well as via traditional practices.

Proven performance in linking corporate vision with the delivery of results through transformational leadership focused on empowerment, development and utilization of people, processes and technology.

CE & Results Advocate:

- Deep client experience-first approach 

- Business- and results-oriented in N. American financial services designed to advance the brand and drive acquisition & loyalty across B2B & B2C businesses

Data & Digital Practioner:

- Data-driven approaches that strategically weave digital (Performance, SEO, Social, Content/Influencer, Site Optimization) to engage, educate & convert efficiency + delivering relevant, personalized experiences via marketing tech stack & CRM

Organizational Operator:

- Deep matrix organizational understanding & navigational, influencer & negotiating abilities

People Leader:

- Leverages bench strength & identifies growth opportunities to foster personal development while creating a challenger-mindset and culture of curiosity, innovation & ownership.