Caleb Ulffers

,

CEO

,

Haven Athletic

About

Caleb Ulffers

Caleb is the founder and CEO of Haven Athletic, the company behind the world’s first organized gym bags designed for high-performance and professional athletes. He has built Haven into a multimillion-dollar brand by leveraging a unique pre-sale model and inspiring hundreds of influencers and athletes to organically champion the product.

As an intentional experience designer, Caleb’s expertise spans creating human-centered solutions across events, technology, services, and physical products. His work reflects a dedication to functional design that elevates the user experience.

An athlete and biohacker, Caleb combines his passion for performance, lifestyle, and wellness to develop high-impact brands that resonate with modern consumers. He is a thought leader in using design thinking to disrupt industries and create products people love.

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