As a seasoned professional with over a decade of experience in business development, branding, and marketing, I am currently steering the growth and success of CREMA North America as the VP of Business Development. Our esteemed outdoor furniture company, headquartered in Italy, has become a trailblazer under my strategic leadership.

I commenced my journey with CREMA in 2016 as a dynamic Business Development Manager and swiftly ascended to the role of Senior Business Development Manager, where I took charge of the North American territory. During this tenure, I orchestrated the establishment and expansion of CREMA's footprint, cultivated strategic partnerships, and elevated sales through my adept skills in branding, marketing strategy, and market research.

My commitment to excellence and impactful results led to my promotion in December 2022 to the role of Vice President of Business Development. In this pivotal position, I spearhead a high-performing team, formulate and execute strategic visions for the North American market, and cultivate enduring relationships with key stakeholders, clients, and suppliers.

Passionate about innovation and sustainability, I am dedicated to delivering outdoor furniture solutions that not only elevate the quality of life for our customers but also contribute positively to the environment. My multifaceted approach extends beyond business success; it encapsulates fostering a diverse, inclusive, and collaborative culture within our team and organization. I believe that a unified and empowered team is the cornerstone of achieving our mission and goals.