• Exploring best practices
• Do’s and Dont’s 
• Potential case studies

Advertisers are realizing now more than ever that Streaming TV (STV) is a critical component of effective overall media strategies. Uri Gorodzinsky, Managing Director, Amazon Ads Canada, will share how brands are using STV and retail performance and insights to connect with customers in organic, personalized, and meaningful ways across their shopping journey

• Analyzing big data - reviews, social media mentions, comments
• Journey from information to insight to actionable intelligence 
• Marketers transforming retail operations and businesses

• Navigating constantly changing regulations for data collection and management
• How can you ensure your data is flexible and adaptable?
• Collecting data while maintaining consumer trust

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• Retailers in Canada are facing a changing landscape in reaching consumers through digital media.  The need to grow sales through effectively identifying, engaging, and measuring marketing efforts has never been greater
• The rise of closed media ecosystems (or ‘walled gardens’) complicates the ability to assess campaign performance, raising audience questions about reach, relevance, and frequency, which could potentially harm brand perceptions
• Despite these hurdles, opportunities exist to overcome fragmentation through strategic approaches. This session will equip participants with practical tips to enhance their marketing efforts and effectively reach their target

• Understanding the customers
• Leveraging data and digital experiences to cultivate loyalty
• Loyalty as the core component of business strategy
• Loyalty beyond points collection: Are there other ways to increase loyalty?

• Importance of Digital spending and data capturing 
• Decoding the needs from desires
• Hyper personalization and multicultural marketing

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• Brands & content creators
• Brand alignment via budget, fit, messaging, and values
• Exploring and strengthening partnership
• Understanding the need of right influencer level