Tanbir Grover is the Chief Marketing and Digital Officer of the Company, having responsibility of the Company’s omni-channel marketing, e-commerce and marketing analytics, including the Company’s loyalty program. Prior to joining Pet Valu, Mr. Grover served as Vice President, Digital at the Co-operators Group Limited from January 2020 to November 2020. Prior to that, he held a number of different roles at Lowe’s Canada from 2011 to 2020 where he most recently served as Vice President of e-commerce and Omnichannel. Mr. Grover also held senior digital and marketing positions at the Hudson’s Bay Company and Sears Canada. Mr. Grover earned a Bachelor of Commerce from McMaster University and a Master of Business Administration from the Rotman School of Management at the University of Toronto and is a graduate of the Not for Profit Directors Education Program at the Institute of Corporate Directors at the University of Toronto.