Mediative is a digital marketing company providing performance services and access to media platforms. Organizations who want to significantly enhance their digital presence and influence buyers turn to us to help generate revenue by quickly moving their targets from awareness to purchase. Location and research-based data fuels our insight, which we leverage across our consultative performance services, online properties, and location-based marketing platforms in the dynamic digital world. With precise and unmatched knowledge of how “shoppers and clients buy”, we take a consultative and holistic approach, based on our people’s passion for insight and results, to provide the outcomes you need now, and for the future.
Mindfullness VS Mindlessness: How Online Search Behaviour Has ChangedHarnessing Data
Over the last 10 years, Mediative has been conducting several research projects to understand how individuals interact with search engines and perform internet searches. This session will explore their findings and examine how online search behaviour has changed. From this, we’ll look at how companies today should be adjusting their search marketing to best adapt to these new norms.
What You’ll Learn:
- How and why it’s important to be present on search locally
- How to optimize your search elements to catch users’ attention
- An understanding of user behaviour trends on websites.