Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communication Cloud™, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. Cision solutions also include market-leading media technologies such as PR Newswire, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, Latin America and Australia.

Website
cision.com

Sessions:

How Listening Can Save Lives and Empower Brands

Show Floor Content
March 9, 2017 1:30pm - 2:00pm

There is a crisis in listening, we collect too much information and do too little with it. Join James Rubec as he explores how organizations can listen more carefully and why doing this is the secret to developing great content. Learn how listening on social media saved lives during the Fort McMurray Fires, how text messages saved the UK’s National Health Services saved millions of pounds and see how social media analysis can be used to understand Canadians writ-large.


Speakers

James Rubec

Cision Global Content Strategist Cision

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