altima° is a leading independent digital agency that specializes in e-commerce performance. Our 350 staff members are passionate about executing a variety of digital services including but not limited to strategy, design, user experience, SEO, analytics, search, e-marketing, CRM, operations and/or hosting. Client references include L’Oreal, Tough Mudder, Petit Bateau, ING Direct, Salomon, Orange, Universal Music, Peugeot, Decathlon, Club Med, and more.
eCommerce: How to Optimize Your Site to Increase SalesOptimizing Commerce
With so much growth in the eCommerce space, businesses are constantly trying to upgrade and optimize their websites. Many turn to a full re-platform when sales or growth have stalled, but do so without fully understanding their current issues or without having concrete metrics for success. This session will use the Tough Mudder eCommerce website as a case study to discuss how you can go about analyzing your eCommerce site, what types of A/B optimization tests might help you make improvements, and how to approach a redesign to increase sales.