Scott Jamieson joined Vigorate Digital in 2016, following several high-profile roles in the Canadian marketing sector, including his work as Senior Director, Professional Services at Responsys (now Oracle); as GM at ThinData; and more recently, as VP TC Media, 1:1 Marketing and Data Insights (formerly Transcontinental Interactive). Scott has also operated his own lifecycle marketing and digital channel engagement agency for the past ten years, and has provided strategic direction for many of Canada’s largest interactive agencies and their clients. As President of Vigorate Digital, Scott reinforces the continued focus on growth within the organization’s Strategy-to-Execution and Marketing Operations practices.
Bridging the Strategy-to-Execution Gap in MarketingShow Floor Content
Scott will define the current gap between Marketing Strategy and MarTech execution that’s contributing to significant marketing waste for many marketing organizations. He will identify contributing factors that have the potential to impact your bottom line. Finally, Scott will review the main elements of a scalable and flexible S2E methodology that enables marketing organizations to plan and deliver more cost-effective and value-driven digital marketing campaigns using MarTech solutions.