Robin Hassan

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Director Marketing, Media, eCommerce

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Unilever Canada

About

Robin Hassan

As Unilever Canada’s Head of DMMC (Digital Marketing, Media, and Commerce) capabilities and Beauty/Personal Care Portfolio Digital Marketing. Robin leads the media and data, consumer PR & Influencer, Community nurturing, digital strategy, ecommerce, and in-house content studio centres of excellence. During her time at Unilever, she contributed to several award winning brand building and purpose driven marketing campaigns (including 2021 Cannes Grand Prix winning “Courage is Beautiful” for Dove). With a purpose of "Cultivating Brilliance from Disruption chaos”, she has a deep passion for learning as well as coaching talent and busines partners to lean into data and technology to create user experience centered solutions that provide meaningful impact for consumers and society.

Prior to joining Unilever in 2014, Robin led digital transformation programs and several first-time arket award winning solutions in the multi-media publishing and broadcasting businesses (Hollinger International, CanWest, Alliance Atlantis, and Yahoo!). From there, Robin led Digital and Social Strategic Practices as SVP at Starcom and Mediacom. During her tenure, she established agency capabilities and lead strategic planning work across a wide spectrum of verticals, including CPG, Consumer Electronics, Finance, Auto, and Pharma.

Robin is passionate about giving back through volunteering time to work with social enterprises and start-ups.

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