Robin is a serial brand innovator, storyteller and change agent who has an insatiable curiosity about people, culture and trends. Some of the original brands she has helped create and steer to success for entrepreneurs and major corporations include: Origins Natural Resources, Léman Manhattan Preparatory School, DrinkLavit, Stetson Bourbon, Voli Vodka, Jane Cosmetics and GeoGirl Cosmetics.
Robin has also helped bring mature brands back to profitability by refocusing their core equity and helping them find their “True North” in a contemporary way. Some of these brands include: Estée Lauder, Darphin, MMG/Marketing Management Group, Keepsake Diamond Engagement Rings, Champion Jogbra, Playtex Apparel and Klinger Advanced Aesthetics MediSpa.
In Robin’s current role as SVP Conceptual Innovation for the Estée Lauder brand, she creates white space business opportunities that connect the brand with adjacencies such as: entertainment, health and wellness, food and nutrition, technology, digital and travel and hospitality. She also serves as Corporate Advisor for the GENNext Entrepreneurship Task Force and has mentored Millennial teams in a Design Thinking Sprint designed to uncover future business ideas.
Robin acts as an Expert Brand Strategy Advisor and Business Mentor many start-ups. She was recently one of a select group of entrepreneur ecosystem supporters chosen to attend the Global Entrepreneurship Summit (GES) at Stanford University hosted by President Barack Obama. In addition to participating in the Summit, she conducted a branding workshop for dynamic global women and youth entrepreneurs. As a follow-up, she has been invited by The Alliance for Artisan Enterprise in conjunction with the Aspen Institute to teach a Branding Webinar to artisan entrepreneurs.
Robin is also a Guest Lecturer on Brand Creation at FIT (Fashion Institute of Technology), Parsons School of Design, LIM College, New York University School of Continuing Education and Baruch College/CUNY.
Other speaking engagements include: Foresight and Trends 2016 discussing the impact of Black Swans; Women In Strategy Summit 2017; FUSE 2017 Change By Design: Thriving In A New Brand Reality; She Says and The One Club: New Leadership Styles The So-Called Feminine Ways of Leading.
Why We Buy: How Behaviour is the ScienceHarnessing Data
Have you considered what truly motivates your consumers to purchase? Ethnographic research and diving into behavioural psychology can lead you to a much deeper understanding of your consumer, which can lead to building better experiences to serve them. You’ll learn about why it is that people make decisions based on shared beliefs, not rational needs, and how to shift your marketing efforts accordingly. Think of this session as your tour on consumer science.