Richard Wong is the VP Marketing at #paid, the world’s leading influencer marketing platform for authentic brand collaborations. He is a seasoned, classically trained marketer who came from the world of CPG marketing and moved into the tech world, including launching and growing Google’s source for insights, trends, and research in digital marketing, Think with Google. He also teaches the digital marketing classes at Canadian tech schools, RED Academy and Brainstation.
How to Use Data to Develop a Strong Social StrategyHarnessing Data
Social engagement with consumers has become a must-have in the world of Marketing. As it’s grown, its effectiveness has become much more quantifiable. Come learn about the types of data that social marketers are collecting today and how they incorporate those into social media marketing strategies, whether they be via influencers, content creation, or social engagement campaigns.