Lara is a digital storyteller and change agent with over 15 years experience leading organizational change and digital transformation at a number of Canada’s leading companies including Rogers Communications, Torstar and Johnson & Johnson.

Currently Lara is Senior Director, Head of Digital at McDonald’s Canada, where she spearheads the digital transformation of the Canadian business.  Her mandate covers the digital marketing space as well as the omni-channel restaurant and technology experience, encompassing everything from video strategy, social, content marketing, CRM, mobile, in-store kiosks and more.

Lara holds a Bachelor of Arts Honours from Queens University as well as an MBA from the Richard Ivey School of Business.  She is a self-professed digital nerd and pop culture junkie, and currently is anxiously anticipating season 2 of Stranger Things.

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Technology in Store, Lessons from Food Retail

Applying Innovation
March 9, 2017 10:00am - 10:45am

Some of the first companies to incorporate technology fixtures into the retail space were companies in the food industry – from quick service chains to grocery stores. In this panel, we’ll discuss ways in which these companies are using in-store tech to drive sales, what they’ve learned, and how we can apply similar thinking to other retail sectors.


Craig Hunter

General Manager Ritual

Lauren Steinberg

Sr Director Digital & E-Commerce Marketing Loblaw Digital