Jeff Bisset founded Cleanlist in 2008 after exiting from two earlier software companies, and a data marketing company. Jeff experienced first-hand how martech solutions drive higher productivity and marketing-ROI.While strategy, technology, analytics, and creativity are all critical, Jeff recognized that most organizations don’t pay enough attention to the actual data inside these various systems. The old adage “garbage in, garbage out” explained many failures.Jeff founded Cleanlist to solve this problem.