Having been in the digital performance world for more than 10 years, Jean-Philippe has worked with some of the biggest brands in North America in varied verticals to deliver tailored, efficient and successful digital strategies.
Focusing mainly on organic search, data analytics and UX/Research for symbiotic strategies, he currently leads at Mediative one of the strongest team of experts in Canada. Jean-Philippe also leads Mediative’s Research Labs, to help bring enterprises closer to their users with moderated interviews, eye tracking and various user tests. His past experiences at iProspect, boutique agencies and as a freelance consultant have shaped his methodology and thought leadership to help him drive a unique custom approach to digital performance.
Mindfullness VS Mindlessness: How Online Search Behaviour Has ChangedHarnessing Data
Over the last 10 years, Mediative has been conducting several research projects to understand how individuals interact with search engines and perform internet searches. This session will explore their findings and examine how online search behaviour has changed. From this, we’ll look at how companies today should be adjusting their search marketing to best adapt to these new norms.
What You’ll Learn:
- How and why it’s important to be present on search locally
- How to optimize your search elements to catch users’ attention
- An understanding of user behaviour trends on websites.