Bringing extensive knowledge of advertising, brand-building, integrated/digital marketing, mobile, social, retail, loyalty/CRM, user-experience and experience design, Geoff leads the IBM iX design team towards new and emerging opportunities in the creative, design and experience space.

Geoff also leads IBM Design Studios in Canada which involves leadership at a global scale within the IBM Studios network to innovate for his clients in new and exciting ways. Previously Geoff was a creative leader at ICF Olson, Sapient Nitro, and other digital agencies.

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Business by Design with IBM iX

Fostering Creativity
March 8, 2017 10:00am - 11:00am

Businesses today are facing boundless opportunity for growth and innovation, driven by access to technology, data, and new ideas, but also the pervasive threat of disruption, competition, and the relentless pace of change.

Between this boundless opportunity and pervasive threat is an opportunity for a new kind of business partner, one that can drive bold change, take on the biggest challenges, and build businesses by design.

Join Geoff Lee as he introduces you to IBM iX, your global business design partner and the world’s largest digital agency network.

IBM iX blends strategy, technology and creativity to tackle every client challenge. We are Strategists. Industry Experts. Researchers. Designers. Developers. Engineers. Artists. Facilitators. Renegades. Realists.


Geoff Lee

Experience Design Director IBM

Heather Simpson

Partner, IBM Interactive Experience IBM

Farhang Farid

Associate Partner, Global Business Services IBM

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