As head of global marketing communications and industry relations, Eric drives the strategy for the Pinterest for Business brand and leads Pinterest’s presence in the marketing and advertising industry globally. Before joining Pinterest, Eric was an early member of the Instagram business team, where he led brand strategy across several categories and launched monetization in Canada and Brazil. Prior to Instagram, Eric was the head of marketing for Facebook in Europe, the Middle East and Africa. He got his start in the agency world, serving as Global Chief Communications Officer of Havas Worldwide and VP of Global Communications at FCB. Eric was named one of PR Week’s “40 Under 40.” Watch the Full Keynote.
Day 2 Keynote | From Inspiration to Action: Creating Ideas That Move People
Inspiring people can be tough. Moving them from inspiration to action can be even harder. But it doesn’t have to be. Today marketers are looking for new ways to bridge the emotional power of inspiration with the immediate desire to take action. Hear how Pinterest is thinking about using technology to create experiences that move people from inspiration to action and how a more personalized way of visual discovery may very well be the future.