Cynthia Wong is a results-driven, versatile leader with extensive experience in delivering strategic value within complex environments. In her current role of VP, eCommerce & Martech Technology at Canadian Tire Corporation, she is responsible for building leading-edge omnichannel experiences, technical custodianship of an advanced eComm technology stack, and cutting edge Digital Marketing and Personalization capabilities, including an emerging Retail Media Network solution. 

Cynthia’s career has included dynamic roles at prominent Canadian brands including TELUS, Indigo, and Canadian Tire Corporation, fueling her passion for making a positive impact on Canadians. Her career has evolved from her early days as a Solution Architect deeply immersed in technology, to business-oriented roles where she discovered her passion for Digital Product Management and transforming organizations from a project-focused to a product-centric mindset. Now, she has come full circle, leading an exceptional team of technologists in a complicated IT organization. Cynthia is an advocate for Women in Tech and is committed to mentoring her leaders towards their full potential.