Barbara Epstein is a dynamic marketing executive with over 25 years of experience driving omnichannel strategies and business growth. As VP Marketing Strategy, Omnichannel at IMAGO Montreal, she crafts high-impact marketing plans for diverse B2B and B2C accounts. Her expertise spans e-commerce, retail marketing, and brand development, optimizing customer journeys and fostering team synergies.

Barbara has held leadership roles with prominent Canadian brands like New Look, Stokes, and Rudsak, while developing strategic initiatives for key accounts such as WonderBra Canada and Birks. Across these sectors, she has consistently worked to elevate customer experiences and engagement, building strong brand equity through omnichannel strategies & tactics. Her creative and data-driven approach have driven revenues and consumer connections across various retail landscapes.

Passionate about mentoring and coaching, Barbara builds strong, diverse teams where creativity and innovation thrive. Her leadership philosophy centers on collective effort, fostering a culture of teamwork and shared success in every organization she touches.