Anastasia has over 20 years of experience bringing products from idea through to commercialization globally. She has held leadership, technical and marketing roles organizations such as Sandbox, Cognos, IBM, Jetform/Adobe and with technology startup companies. Anastasia is a thought leader in data-driven marketing and sales development, a strong advocate for women in STEM and regular keynote speaker at industry conferences.
Data Driven Marketing – Eyeballs and Ego’s Don’t Pay the BillsFree Content
As marketers we enjoy a good campaign, viral video, social proof just as much as anyone. But at the end of the day, what does it matter? What did that great awareness campaign change? What specific activity moved the needle? Why aren’t more marketers measuring their ROI in cold hard cash in the bank? Because it’s hard. Because it’s easier to say a campaign is successful if it is seen by a kajillion eyeballs. But eyeballs don’t pay the bills. In this session, Anastasia Valentine will talk about marketing, measurement, success and ROI. You’ll leave with strategies to make the right campaign investments, ROI calculations, and tools to justify more budget based on facts while leaving you some room to experiment.