Schedule
Until #Dx32017

2 Days • March 8-9, 2017 • 50+ Speakers • 4,000+ Attendees

Group All Access

$375 (Save $125 per Attendee when you buy 4 or more) Buy Tickets

Regular Price: $500

Access to:

  • Two days of networking
  • 30+ sessions
  • 50+ speakers
  • 130+ exhibitors
  • All show floor experience labs
  • Show floor stage
  • Designated networking lounge
  • Dx3 After Party
  • And More!

Priority Access to:

  • Day 1 Opening Keynote
  • Day 2 Opening Keynote

All Access Pass

$499 Buy Tickets

Access to:

  • Two days of networking
  • 30+ sessions
  • 50+ speakers
  • 130+ exhibitors
  • All show floor experience labs
  • Show floor stage
  • Designated networking lounge
  • Dx3 After Party
  • And More!

Priority Access to:

  • Day 1 Opening Keynote
  • Day 2 Opening Keynote

Show Floor Pass

FREE (Save $25 until February 24, 2017) Buy Tickets

Regular Price: $25

Access to:

  • Two days of networking
  • 130+ exhibitors
  • All show floor experience labs
  • Show floor stage
  • Designated networking lounge
  • Dx3 After Party
  • Day 1 Opening Keynote
  • Day 2 Opening Keynote
View Additional Info

Anastasia has over 20 years of experience bringing products from idea through to commercialization globally. She has held leadership, technical and marketing roles organizations such as Sandbox, Cognos, IBM, Jetform/Adobe and with technology startup companies. Anastasia is a thought leader in data-driven marketing and sales development, a strong advocate for women in STEM and regular keynote speaker at industry conferences.

Company Website
versature.com

Sessions:

Data Driven Marketing – Eyeballs and Ego’s Don’t Pay the Bills

Free Content
10:30am - 11:00am

As marketers we enjoy a good campaign, viral video, social proof just as much as anyone. But at the end of the day, what does it matter? What did that great awareness campaign change? What specific activity moved the needle? Why aren’t more marketers measuring their ROI in cold hard cash in the bank? Because it’s hard. Because it’s easier to say a campaign is successful if it is seen by a kajillion eyeballs. But eyeballs don’t pay the bills. In this session, Anastasia Valentine will talk about marketing, measurement, success and ROI. You’ll leave with strategies to make the right campaign investments, ROI calculations, and tools to justify more budget based on facts while leaving you some room to experiment.


Speakers

Anastasia Valentine

Vice President of Marketing Versature

Sponsored by: