Amber is Product Management Vice President at INTERSECT, with 11+ years experience hailing from the advertising industry. Her specialty is understanding the consumer’s relationship with a brand and the role that plays in the retail environment. Her expertise comes with a specific focus on the path-to-purchase and the innovative approaches to improve the customer journey by creating brand loyalty and advocacy. Amber applies her strategic product management skills to INTERSECT clients such as Second Cup, TJX Canada, Morneau Shepell, Johnson & Johnson, and Indigo Books & Music, among others. It’s Amber’s mission to create a collaborative discovery and development process that ensures business goals and consumer behavior meet at an innovative intersection that enhances the user experience and their relationship with the brand.

When Amber isn’t focused on changing the world through technology, she is likely using different wearables to track long runs or her heart rate on a heavy bag. Amber is an avid sports lover, traveller, and fiction connoisseur.

Company Website
symbilitysolutions.com

Sessions:

The Inputs of Innovation: How Big Enterprise Can Succeed

Applying Innovation
March 8, 2017 2:00pm - 3:00pm

How many of us begin a project or product “first” for our organizations only to find that our company’s organizational systems and processes lack the flexibility needed to create the future for our business? Led by Amber Foucault, Symbility Intersect’s VP of Product Managemet, this discussion will deconstruct the procedural, systematic and behavioural inputs needed for large enterprises to succeed when it comes to building innovation.


Speakers

Amber Foucault

Vice President, Product Management INTERSECT

Ewan McNeill

Director of Interactive Customer Experience LCBO

Rick Neuman

EVP, eCommerce & Technology Walmart

Jessica Weisz

Chief Customer Officer SoapBox