Amber is Product Management Vice President at INTERSECT, with 11+ years experience hailing from the advertising industry. Her specialty is understanding the consumer’s relationship with a brand and the role that plays in the retail environment. Her expertise comes with a specific focus on the path-to-purchase and the innovative approaches to improve the customer journey by creating brand loyalty and advocacy. Amber applies her strategic product management skills to INTERSECT clients such as Second Cup, TJX Canada, Morneau Shepell, Johnson & Johnson, and Indigo Books & Music, among others. It’s Amber’s mission to create a collaborative discovery and development process that ensures business goals and consumer behavior meet at an innovative intersection that enhances the user experience and their relationship with the brand.
When Amber isn’t focused on changing the world through technology, she is likely using different wearables to track long runs or her heart rate on a heavy bag. Amber is an avid sports lover, traveller, and fiction connoisseur.