Why We Buy: How Behaviour is the Science

Harnessing Data
March 8, 2017 10:00am - 11:00am

Have you considered what truly motivates your consumers to purchase? Ethnographic research and diving into behavioural psychology can lead you to a much deeper understanding of your consumer, which can lead to building better experiences to serve them. You’ll learn about why it is that people make decisions based on shared beliefs, not rational needs, and how to shift your marketing efforts accordingly. Think of this session as your tour on consumer science.


Robin Albin

SVP, Conceptual Innovation Estee Lauder