Reengineering Retail: The Future Of Selling In A Post-Digital WorldOptimizing Commerce
Join author and internationally renowned consumer futurist, Doug Stephens, for an amazing tour of the future, where every aspect of the retail experience as we know it, will be radically transformed.
Since the release of Doug Stephens’ first best-selling book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer. As Stephens will show you, this is only the beginning. From online to bricks and mortar, the very concept of what stores are, how consumers shop them, and even the core economic model for revenue, will be will be profoundly reinvented; changes sure to affect not only retailers large and small but any business with a stake in the global retail industry. Drawing on research from his newly released book, Reengineering Retail: The Future of Selling in a Post-Digital World, Doug will share actionable strategies that will separate the winners and losers in the market and show you what smart are brands and retailers are doing today, to secure their place in the hearts and minds of tomorrow’s consumer.
Book signing to follow session, starting at 10:30am by the PayPal Startup Zone.