Session:

Marketing (Re)Imagined: Future-Proofing Your Marketing Organization

Applying Innovation
March 8, 2017 10:00am - 11:00am

Marketing has changed drastically in the last few decades. With the changing expectations of consumers and the countless innovations in technology, these changes are also happening more rapidly than ever. This panel will discuss how the role of a marketer is changing now, how marketing organizations will be shaped in the future, and how we can change the way we work with our teams today in order to get ahead of the curve.


Speakers

Jennifer Holgate

VP Marketing Communications Walmart

Betsey Chung

CMO Banking and Wealth BMO Financial Group

David Allard

Vice President, Integrated Marketing Communications Coca-Cola