Day 1 Keynote | Experience as the North Star: Don’t Lose Your Way with Your Customers

March 8, 2017 8:30am - 9:30am

Transformation is hard – really hard. In today’s modern world, your customers are experiencing change and expecting new innovations in products and services at unprecedented levels. When it comes down to it, the only point of differentiation left today is the experience itself.

By sharing stories of his professional observations and personal anecdotes, Warren Tomlin, Chief Innovation Officer at IBM will share how your organization can use experience as the North Star to guide you through this complex, digital world.

  • Understanding the Experience:  Why leaders need to be ‘bilingual’ and become fluent in both the languages of business and technology. Why you need to find partners and build an ecosystem that can help your organization navigate through the noise and help you define the game-changers in your company.  
  • Driving the Experience:  CDO? More like CEO. Digital means more than information, technology and data. Digital – the way we use it – refers to big game-changing transformations. Who is the right person to lead your organization?

Implementing the Experience: What do digital reinvention and campfires have in common? Like campfires in a large camp site, digital initiatives can spark up in different departments. However, how do we proceed with purpose while embracing the spirit of our change agents?


Warren Tomlin

Global Chief Innovation Officer IBM