Session:

How to Build Loyalty – Think like a Shopkeeper

Optimizing Commerce
March 8, 2017 2:00pm - 3:00pm

Over the past decade, companies have used loyalty programs as a mechanism to capture data and tailor their marketing to impact purchasing behaviour. True customer loyalty though – mad loyalty – is about about making your customers fall in love. Even in the digital age, customers value product and service far more than points and freebees.

Want to create Super Fans of your business who not only buy from you frequently but talk up your brand to others as well? In this talk, David Segal, co-founder of DAVIDsTEA, will provide specific tips on how to make sure your customers become and remain “mad loyal”. He also talks about why if he could do it all over again he wouldn’t even have a loyalty program at DAVIDsTEA, and where he would invest that money to truly optimize the customer experience.


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