Session:

How to Get Creative with Partnerships

Fostering Creativity
March 8, 2017 11:30am - 12:30pm

Partnerships are a big part of business today. They take many different forms and offer countless opportunities to build new experiences. In this session, Ron will explore how The Tite Group pursued creative partnerships including retailers, distributors, creators, and the CBC itself, to publish Canada’s most successful humour book of 2017, This is That Travel Guide to Canada. One for all. All for one. That’s the spirit of partnerships.


Speakers