How to Create and Measure Emotional Connection to Brand Narratives

Fostering Creativity
March 8, 2017 2:00pm - 3:00pm

“Human emotions and feeling are part of a complex system that is not yet completely understood.” This session is your guide to the importance of emotional connection with consumers in today’s marketing environment. You’ll learn how to measure it and tips on how to better foster that connection in your marketing efforts going forward.