Canadian Retail Innovation Challenge

The Search for Canada's most innovative retail start-ups

The Winners

Two winners have been selected from our panel of judges, and the Dx3 2017 audience to receive space at Yorkdale Mall’s pop-up concept space for one month!

Tanya Heath Paris


The Finalists

Six finalists were selected from over 50 applications to showcase and pitch their business concepts to industry leaders.

Competition Categories Include:


Retail Merchants: 

includes new retail concepts that provide consumers with a different product, service or shopping experience


Retail Technology: 

includes innovative technology that aims to change or influence the consumer shopping experience

Presented by:

Supported by:




Demo in Yorkdale, or another premium Oxford Properties Group Shopping Centre

A winner from each category will receive the opportunity to set up inside Canada’s premier retail mall – Yorkdale Shopping Centre or another premium Oxford Properties Group Shopping Centre.


Meet the Most Powerful
Retailers in Canada

Winners will have the opportunity to: 1) Pitch to the Retail Council of Canada’s Board of Directors
2) Be covered in Canadian Retailer
3) Participate at Store 2017


Meet Brands and

All finalists will have the opportunity to exhibit at Dx3 2017 – Canada’s largest and leading digital marketing, advertising and retail event.


Press and

Winners will be interviewed by Amber Mac on the Dx3 2017 show floor and streamed live from the event. Meet other journalists and media as they report on the show.


The Pitch

Reengineering Retail: The Future Of Selling In A Post-Digital World

Optimizing Commerce

March 9, 2017 10:00am-10:30am – MediaNet Theatre

Before our six finalists pitch to a panel of judges, and the Dx3 audience, join author and internationally renowned consumer futurist, Doug Stephens, for an amazing tour of the future, where every aspect of the retail experience as we know it, will be radically transformed.

Since the release of Doug Stephens’ first best-selling book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. A book signing will follow Doug’s talk, beginning at 10:30am at the PayPal Startup Zone on the show floor.

Canadian Retail Innovation Challenge Pitch-Off

Optimizing Commerce

March 9, 2017 11:00am-12:15pm – MediaNet Theatre

The Canadian Retail Innovation Challenge pitch-off will see six extraordinary retail start-ups compete, live at Dx3, for a once-in-a-lifetime grand prize. Our judges include retail executives from Oxford Properties Group, Retail Prophet, Salesforce and the Retail Council of Canada.

The Dx3 Audience will have their chance to place their votes using text-based polling software.

Winners will be announced live with Amber Mac after the pitch.

The Judges

Leigh Rosar

Director, Retail Marketing & Specialty Leasing
Oxford Properties Group

Leigh Rosar has over 20 years’ experience in the shopping centre industry where she has used her skills in marketing, sales and strategic management to shape and grow departments focused on maximizing asset value through strategic marketing programs and partnerships with external brands and corporations.

Doug Stephens

The Retail Prophet

Doug Stephens is one of the world’s foremost retail industry futurists. His intellectual work and thinking have influenced many of North America’s best-known retailers, agencies and brands including Walmart, Home Depot, Disney, BMW, WestJet, Citibank, Razorfish and Johnson & Johnson.

Tricia Gellman

Chief Marketing Officer

Tricia Gellman is Salesforce’s first CMO for Canada. Prior to this appointment, she was the VP of Demand Generation in the company’s San Francisco office.

Diane J. Brisebois

President & CEO
Retail Council of Canada

Diane J. Brisebois is the President and Chief Executive Officer of Retail Council of Canada (RCC) and has held that position since 1995. Retail Council is the largest retail association in the country representing more than 45,000 retail establishments of all shapes and sizes from coast to coast. RCC`s membership covers all retail segments including general merchandise, grocery and pharmacy and accounts for more than 70% of all retail sales in the country excluding auto and gas sales.

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